Canada’s decision to open a new embassy in Myanmar comes amid significant democratic reforms — and an international rush for the Southeast Asian nation’s natural resources.

Foreign Affairs Minister John Baird announced the new diplomatic mission in July, after the White House eased U.S. sanctions to allow American firms to invest there and work with its state-run oil and gas company. U.S. businesses were reportedly worried they may miss out as other competitors, including China, India, Thailand, Malaysia and France, have already secured deals. Foreign companies have also sought to cash in on Myanmar’s massive mineral and gem resources, which are valued at billions of dollars.

Announcing the new embassy from Thailand, Baird focused his comments on the progress that has been made by the ruling military junta to improve Myanmar’s human rights and democratic record.

“There’s been an incredible amount of reform in the country over the past 18 months,” Baird said. “We’re impressed by that reform.”

Coming after decades of oppressive rule by the junta, those reforms have included opening up Myanmar’s economy, releasing hundreds of political prisoners, legalizing protests and the holding of historic byelections.

Canada has never had an embassy in Myanmar, and the decision to create one is the latest step in Canada’s re-engagement with the country.

Sanctions imposed against the country in the aftermath of a violent crackdown on pro-democracy protesters in 2007 were suspended in April.

Baird did not mention the economic opportunities that exist in Myanmar, but an official in his office confirmed that in addition to helping promote human rights and democracy, the new Canadian embassy “will work to support Canadian commercial interests and investment in Burma.”